Baseball Blues Plans for the Future

Creative Brief: Baseball Blues

  1. Project Title: “Baseball Blues”
    • Possible Sub Titles:
      • Unearthing the Golden Age of Semi-Pro Baseball in Northen California
      •  Stories From the Tall Uncut Grass
    • Project Goal:
      • Establish “Baseball Blues” as the definitive online resource for the history of semi-pro baseball, with a primary focus on the San Francisco Bay Area and Northern California from the 1920s to the 1960s.
      • Attract a dedicated audience of baseball historians, enthusiasts, and those interested in the rich, often-overlooked history of the game.
      • Drive engagement through compelling storytelling, historical accuracy, and a user-friendly online experience.
      • Eventually generate revenue through methods such as donations, advertising, or merchandise related to the San Mateo Blues and the era of semi-pro baseball.
  2. Target Audience:
    • Primary:
      • Baseball historians and researchers.
      • Passionate baseball fans are interested in historical context.
      • Individuals curious about the local history of the San Francisco Bay Area and Northern California.
      • Genealogists and family historians research relatives who may have played semi-pro baseball.
    • Secondary:
      • Casual baseball fans seeking a deeper appreciation of the game.
      • Students and educators are searching for resources on baseball history projects.
  3. Key Message:
    • “Baseball Blues” unveils the captivating, untold stories of semi-pro baseball’s Golden Era, celebrating the forgotten heroes and vibrant local scenes that shaped the sport.
    • Experience the rich history of the San Francisco Bay Area’s semi-pro leagues, with a special focus on the legendary San Mateo Blues.
    • Discover a new dimension of baseball history through meticulously researched stories, player profiles, and archival images.
  4. Tone & Style:
    • Authoritative:
      • Demonstrate a deep understanding of baseball history and semi-pro leagues.
    • Engaging: Tell compelling stories that capture the human element of the game.
    • Nostalgic: Evoke the atmosphere and spirit of baseball’s Golden Era.
    • Accessible: Present information clearly, concisely, and in an easy-to-understand manner.
    • Respectful: Honor the contributions of the players, teams, and communities involved in semi-pro baseball.
  5.  Content Pillars:
    • San Mateo Blues: Comprehensive history, player profiles, game recaps, and archival images.
    • Bay Area Semi-Pro League History: Overviews of other notable teams, leagues, and rivalries.
    • Player Stories: Biographies and anecdotes of key players who thrived in semi-pro baseball.
    • Era Context: Social, economic, and cultural influences on semi-pro baseball during the 1920s-1960s.
    • Historical Artifacts: Photographs, newspaper clippings, team memorabilia, and other historical resources.
    • Interviews: Conduct and present interviews with historians, former players, and individuals with firsthand knowledge of the era.
    • Multimedia:
    •  Incorporate videos, audio recordings, and interactive elements to enhance the user experience.
  6. Call to Action:
    • Primary:
      •  Explore the site’s content to learn about semi-pro baseball history.
      • Share articles and stories with friends and fellow baseball fans.
      •  Subscribe to the newsletter for updates and exclusive content.
      •  Contribute historical information, stories, or artifacts to the site.
    • Secondary:
      • Consider making a donation to support the site’s preservation efforts.
      •  Purchase merchandise related to the San Mateo Blues and semi-pro baseball.
      • Attend events or exhibits showcasing the history of semi-pro baseball.
  7. Success Metrics:
    • Website traffic (page views, unique visitors, bounce rate).
    • Social media engagement (likes, shares, comments).
    • Newsletter subscriptions.
    • Donation volume.
    • Media mentions and citations.
    • User feedback and satisfaction.
  8. Mandatory Inclusions:
    • Clear and accurate historical information.
    • Attribution of all sources. And Compliance with copyright laws.
    • User-friendly website design.
    • Mobile-friendly experience.

This creative brief serves as the blueprint for building a truly memorable and valuable resource for baseball history. Now, let’s make “Baseball Blues” a grand slam!